Have an Advertising Strategy
Make sure that you have an advertising strategy for each listing. Besides listing the open house on MRIS, list it and advertise the event on Facebook, send an email to other agents, and put flyers in the local neighborhood.
Executing your strategy by promoting it as early as possible will give people time to find and schedule your open house into their plans.
Know Your Audience
One of the important things to keep in mind when advertising your listing is who would be most interested in it. A one bedroom condo versus a five bedroom home will have different demographics and geographies to target.
Make sure the timings of your open houses make sense for that audience. Early in the morning may not be great for the younger crowd or mid-afternoon might be hard for young families.
Offer Something Different
There are some very creative ideas about how to do an open house differently. Champagne, wine and cheese, live music or BBQ!
Activities that highlight the entertainment spaces of a home can not just bring out more people, but also sell them on the best features of the listing.
Partner with Lenders or Title Companies
When you have great partners in the lending or title business--like Allied Title and Escrow--many times they are willing to support your new ideas. Don't be afraid to find sponsors for your events through the people you trust.
Track Your Visitors and Follow Up
Make sure you have a sign in sheet. This is a great way to make sure you can follow up with each potential buyer as well as capture unrepresented buyers.
At Allied Title and Escrow our team of industry experts and attorneys have over 25 years of experience in title, settlements and real estate transactions. Headquartered in Arlington, VA, we provide residential and commercial services throughout all counties of Northern Virginia, Washington DC and Maryland. We strive to provide the highest level of service and will handle all aspects of the title and settlement process.